What is Search Engine Optimization?

SEO-word-cloudOne of the main reasons that websites have become so important to businesses of all sizes is due to the ease of finding them online.  When a website is professionally designed and uses SEO (search engine optimization), finding that business, restaurant, or any other type of establishment becomes a snap.

In it’s simplest terms, SEO helps with your business by opening the door to new potential customers who are actively searching online.  SEO is a complex process of ensuring the search engines recognize your business and provide search results that include your business within the top 10 results for a given search term.

The optimization stuff is both done on your website and also off your website (eg, on other sites you may not own such as social media sites, directories, newsgroups, articles, etc.).

One of the keys to success is choosing the right search terms in the first place.  A good term is one that a typical consumer would use who is looking to buy your products or services.  If that term has an adequate volume of people searching with it each month, then it’s worth investing the effort to do the onsite and offsite optimization.

So if you were a local pizza shop, your SEO optimized website would be designed with certain search words in mind such as pizza delivery, cheese pizza, stromboli, but it would also include local terms such as the cities and neighbourhoods you deliver to, for example.

This way, when you have a website and proper SEO is used, your website will become listed on Google when someone searches those terms.  Not only will your business show up in the rankings when someone searches for your business name in particular, but it will also come up if they enter a search for your “type” of service and the “location” where the consumer is looking for that service.  Say, “thin crust wood-oven pizza in Pittsburgh, PA”.

The Marketing GuerrillasBut don’t fall into the trap of wasting precious time and money optimizing for search terms that nobody is even looking for!  We have seen far too many business owners put all their trust in so-called experts who demonstrated impressive first page results for absolutely useless terms – and getting paid for it too!

No matter how big or small your business may be, the benefits of having a website are enormous.  Many times business owners will think that since they are not selling something direct from their website, there is no point in having one.  This couldn’t be further from the truth as illustrated in the example above.  In today’s modern world, every business, big or small, needs a website in order to have a competitive edge.  For some, it may even mean the difference between being profitable and closing up shop.  Is that a risk worth taking?

old-marketingAs you may have guessed, the entire process of search engine optimization depends upon a thorough understanding of the business, the target customer, and the technical stuff to ensure the highest relevant search results for the least amount of cost and effort.  This is why we are so meticulous and insist upon a thorough analysis prior to commencing any work.

As such, The Marketing Guerrillas provides a no-obligation review of your business prior to making any service proposals.  This is completely free and requires no financial commitment on your part.  Our aim is to make sure we completely understand the problem and then offer the most effective solution to resolve it.

To get started, simply complete our contact form by clicking on the link below or requesting a callback at 514.268.9997.




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