What is Mobile Marketing?

If you are asking this question, it’s likely because you have a good feeling there is potential for this new technology to boost your business.

And you would be absolutely right to think that!

Let’s take a look at some statistics for a moment, to prove it.

Today, people treat their mobile phones as an extension of themselves. They have their phones on them or close by pretty much around the clock. According to a recent study by Qualcomm;

  • One out of three people said they could only go a few hours without their mobile phone
  • Two out of three would take their mobile device to work over their lunch if they had to choose
  • 29% say their mobile phone is the first thing AND last thing they look at each day
  • 46% browse the internet on their phones, and 41% search the internet with them

Now, considering that there are more than a billion mobile phone numbers in North America alone, and about 8% of all web traffic there is via mobile phone, and that one half of all local searches are performed on a mobile device, this make for a compelling argument to reach these connected users who are looking for you and who are so accessible , doesn’t it?

So mobile marketing is basically the use of mobile technologies to promote your business in this mobile marketplace.

The mobile marketplace is growing each year so here are a few things you need to consider for your business’ mobile marketing strategy:

  • Your website should be just as easy to view on a mobile device as it is on a desktop computer.  There are a few ways to achieve this.  We will cover the advantages and disadvantages of each in a future article but as a minimum you should test to see how your website looks on mobile devices, consider a mobile specific website that is usually a stripped-down version of your site, consider using code that detects mobile devices and redirects to a mobile version of your site, or consider a mobile-responsive site that automatically adjusts to the device used.
  • Talk to your web designer and let them know that you want your business website to be as mobile-friendly as possible. If you choose this route, your mobile site will look identical to your static site but may be slow to load and require a lot of scrolling by mobile users. This is due to the small size of mobile devices in comparison to a computer screen.
  • Stay away from Flash and an overabundance of large graphics when designing your site.  It is very important to note that any website designed with Flash will not work on any Apple devices. This means that visitors who are using an iPhone or iPad will not be able to see parts of your website that are Flash enabled – such as videos, images, and graphics on their mobile devices.  While Flash is usually very appealing, you can appreciate what a huge mistake that could be.
  • Consider the use of mobile apps to develop a relationship with your target market and drive sales.  These often take on the form of useful tools for consumers.
  • QR codes are very effective to get mobile phone users in front of specific webpages.  Keep in mind though, that not all mobile phone users have a QR code scanner or even know what it is, so be sure to clearly explain what to do and give an alternate method to achieve the same result.
  • Mobile coupons are extremely popular.  According to Connonix.com, mobile coupons are 10 times more likely to be redeemed than other forms of coupons.
  • Mobile technologies offer the opportunity to integrate with location-based functionality.  Imagine a real-estate agent being able to reach a potential customer on their phone and providing them directions to the nearest house listings in their vicinity.
  • Finally, mobile messaging services provide near instant and unmatched response rates compared to any other form of communication.  See our article on cross-channel marketing for more details about this.

As you can see, a mobile marketing strategy can be very simple or very complex.  It really depends what your needs and objectives are.  You certainly don’t have to do everything, but it helps to have an understanding of what each of these components can do for you.  However, one thing is certain, there is an immense potential to tap into the growing mobile market and potentially it can provide a huge competitive advantage.

If you would like to discuss some ideas or get some advice on a particular mobile marketing project, or anything related to our services, The Marketing Guerrillas provides a no-obligation review of your business prior to making any service proposals.  This is completely free and requires no financial commitment on your part.

Our aim is to make sure we completely understand the problem and then offer the most effective solution to resolve it.  This is why we are so meticulous and insist upon a thorough analysis prior to commencing any work.

To get started, simply complete our contact form by clicking on the link below or requesting a callback at 514.268.9997.


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