Warning: Texting can Impact Your Business!


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In an earlier article, we wrote about the connected consumer. We also mentioned that text messages have extremely high interaction rates compared to other forms of communication such as email and direct mail. It’s almost Pavlovian the way people react to their buzzing phone when a text message comes in.

I suppose it might have something to do with the convenience and instant gratification of sending and receiving short communication bursts via SMS. Like mini conversations without even talking.

It still boggles my mind when I see a bunch of teens gathered around and one of them frantically thumbtapping away while I envision another gaggle of teens at the other end waiting on baited breath for the incomprehensible jargon and acronym-filled message to arrive. Is it so much easier than actually speaking? But I digress.

The point is that most mobile phones are equipped with SMS capabilities while not all devices have access to the internet or email. Text messages have an extremely high open rate and therefore, mobile text marketing (also known as SMS marketing) is an increasingly useful way to attract and update customers.

Currently, over 5.3 billion people worldwide possess a mobile phone (77% of the population), and that number continues to grow daily.

Contacting customers via text message has the advantage of being relatively cheap, simple, and time efficient. When done right, this gives businesses an advantage over any competition that are limiting themselves to print, radio, television, or other forms of advertising.

These messages can be used to inform new and existing customers about promotions, contests, and other campaigns that they might be interested in. And texts can be sent immediately, or pre-programmed, so if you are having a slow sales period, you can quickly adapt your SMS strategy to increase customer interest.

This is a simple and effective way to make sure that as many people as possible have access to vouchers, deals, sales, and new product information will help you increase sales and ROI.

However, since a person can opt out of a mobile texting service at any time, sending out too many or irrelevant texts is likely to reduce your impact and anger your subscribers. In addition, a badly organized SMS plan that has no overall aims will yield poor results.

If you are using SMS marketing for the first time and have little experience, hiring an online marketing specialist could be the perfect solution. They can take care of campaign design, timings, managing text lists, and choosing the right technology. They can even advise you on message content and complementary advertising methods.

If you would like to discuss some ideas or get some advice on a particular SMS marketing campaign, or anything related to our services, The Marketing Guerrillas provides a no-obligation review of your business prior to making any service proposals. This is completely free and requires no financial commitment on your part.

Our aim is to make sure we completely understand the problem and then offer the most effective solution to resolve it. This is why we are so meticulous and insist upon a thorough analysis prior to commencing any work.

To get started, simply complete our contact form by clicking on the link below or requesting a callback at 514.268.9997.

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